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With more than 25 years experience in writing for all types of media and working in all aspects of corporate and marketing communications, Karen Rayl Bassham works with you to meet your desired results. She has succeeded in the corporate and agency environments as well as independent writing and consulting, so she knows how to best work with all of your audiences, be they special website visitors, customers, media, employees, constituents, landowners, business leaders or investors.
Professional Writing: Research, compose, edit and format all types of writing assignments from feature article ghostwriting and editorials to e-books and e-classes. Use social networking, such as Twitter and FaceBook, composing blog entries and links to promote clients’ needs. See portfolio.
Strategic Communications Planning: Develop annual or project communications plans; communications audits; research
Marketing/Collateral Planning and Production: Ad copy and design; annual reports; branding; brochure and video development; web site design
Employee Communications: Writing and layout; publications management; web sites; meetings
Media Relations: Media lists; news releases; press conferences; media contact; coverage and competition monitoring
Community Outreach and Issues Management: Strategic plan development to deal with issues with various audiences (e.g., customers, city councils, residents, landowners)
Crisis Communications: Crisis planning; onsite crisis management; media announcements
Also . . .
Speech Writing and Presentation Development
Special Event Planning and Management
Community Relations and Contributions/Sponsorships
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